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Lineage

From Genratec to BeGenerative

Three decades of leadership development, carried forward under one name.

Alan Froggatt founded Genratec in 1996, bringing a grounding in psychology and transpersonal psychology to the development of leaders. Over the following years the work reached more than 7,000 graduates across 16 countries.

That body of work has evolved into BeGenerative, a leadership development, master coaching and board advisory practice. It brings adult development, integral theory, ontological coaching and systems thinking to senior leaders, executive teams and boards, and carries the Genratec lineage forward under one name.

This post marks the continuity between the two: the founding years, the graduates who shaped the work and the practice it has become.

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