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BeGenerative

Leadership practice

BeGenerative

Leadership development, master coaching and board advisory for senior leaders.

BeGenerative is a leadership development, master coaching and board advisory practice founded by Alan Froggatt. It supports senior leaders, executive teams and boards to grow into the complexity of their roles.

The practice works across individual coaching, organisational consulting and board advisory. Its frameworks bring together adult development (O’Fallon’s STAGES, Kegan and Cook-Greuter), Wilber’s integral AQAL and the ontological coaching of Flores and Echeverría, with psychodynamic and systems perspectives alongside.

BeGenerative continues work that began in 1996 and has reached more than 7,000 graduates across 16 countries. Alan brings qualifications in psychology and transpersonal psychology to that work, and operates from New Zealand with an international reach.

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